Social Media Management
I have had the opportunity to work with ~10 different brands across the CPG and Service Industry to help craft strategic social media strategies, branded content, and supporting digital media campaigns to drive brand awareness.
Icelandic Glacial | Alfred Coffee
Icelandic Glacial launched an exclusive collaboration with Alfred Coffee featuring their new Sparkling Water Aluminum Cans. We helped organize paid influencer campaigns, social media content, and paid social ads to amplify this partnership and encourage customers to try the drinks!
We partnered with influencer partners such as Mary Ralph, who live in LA and regularly shared local recommendations to reach our target audience in the region. Combined with geo-targeted whitelisting, influencer partnerships helped us earn a Reach of $120k
To further engage our audience and promote this collaboration, we ran a self run giveaway for a branded PR Box containing Alfred Merch, Icelandic Glacial Sparkling Waters, and recipes cards to make the drink at home. The post earned 1.3k Total Engagements and 150+ New Followers.
Honey Smoked Fish | Aisle
To increase brand awareness and retail velocity, we helped Honey Smoked Fish launch an Aisle Campaign that offered consumers free product purchased in-store. This included a landing page design, organic and paid social media campaign, email marketing, and paid influencer partnerships. The campaign resulted in 7.7k sign ups and a 19% CVR.
Partnering with a retail specific influencer and whitelisting the content to a geo-targeted audience using zip codes helped earn a Reach of 155k with 2.2k Link Clicks.
To round out the campaign, we shared the offer with our existing newsletter subscribers clearly interested in the brand and products. All touch points were branded product forward.
UGC Content Creation
Storyboarding, filming, and editing User Generated Content for various CPG Brands.