Fairway Independent Mortgage Corporation - Mid-Atlantic : Senior Digital Marketing Specialist (2019 - 2022)
In my position on Fairway’s Mid-Atlantic Marketing team, I led digital marketing efforts to elevate brand visibility and engagement specifically in the Mid-Atlantic Region.
Crafted Brand Statement: We Are People First
“We strive to provide exceptional service to ensure the loan process is as smooth as possible from start to finish. Our commitment is to serving you and your family. Our unparalleled speed, industry knowledge, and company support allow us to help you find the best option for your unique situation.
Our team is passionate about helping you achieve your goals. Combined with our streamlined processes, we can help you focus on what matters most.
Mortgages are what we do, not who we are.”
Drafted a script and helped produce the Mid-Atlantic Brand Video. Helped launch a paid ad campaign on YouTube & Google Search reaching about 41,500 people.
Through brand strategy, adjustments to tone and voice, and the prioritization of video (hello Reels!) We were able to increase our Instagram following by 105% with an average engagement rate of 6.83% in a 6 month reporting period.
The American Dream Campaign
This short animated ad was created in the hopes of promoting homeownership as one of the building blocks of achieving the American Dream. It showcases motifs of what that dream may hold and how a home plays an important part in reaching those dreams.
This ad ran for 30 days on a tight budget, reaching 19,996 people and earning 140 landing page visits. These unique users had an average bounce rate of 87.3%.
Wrote, designed, animated, and optimized this video for paid social advertising.
