Patient HQ

This project was unique from the very beginning. The client shared her personal story of surviving a traumatic accident and the long months of recovery that followed.

Her biggest challenge - Navigating a fragmented healthcare system where her medical records, appointments, and communications were scattered across different platforms. Too many passwords, redundant tests due to poor communication, and a sense of lost control over her recovery made the process overwhelming.

Patient HQ was born out of this frustration—a freelance project aimed at developing a one-stop patient portal for long-term care. The vision was to streamline the healthcare experience by consolidating records, appointments, lab results, and messaging in one place.

Inspired by healthcare’s familiar color palette and built around a logo symbolizing open communication and collaboration, we crafted a brand identity that was both simple and playful. The clean design and individual shapes of the logo extended into print materials, reflecting the project's core mission—creating clarity and ease in a complex system.